The Ask
Be confident, specific, and strategic about yourraise.
Example Company
Nex Skincare is raising Seed (SEIS and EIS eligible) to scale a business that can progress into Series A, build towards £x million turnover, and target a strategic exit within 5 years. Capital is deployed into the highest ROI growth levers, with milestones that prove traction and unlock the next round.
Use of Funds
• Marketing and Sales, scale paid social, influencer marketing, PR, and lifecycle retention to grow DTC and subscriptions
• Retail Expansion, secure and activate tier 1 partners, UK, Middle East, and USA, plus in store launch support
• Product and Inventory, fund product pipeline, inventory build, and clinical, claims, and testing readiness
• Operations and Supply Chain, strengthen forecasting, logistics, and working capital to support scale
Milestones Timeline
• 0 to 3 months, hard launch, scale acquisition, improve conversion, grow subscription base
• 3 to 6 months, onboard priority retail partners, increase repeat purchase, expand influencer programme
• 6 to 12 months, international distribution scaling, wider product range, stronger unit economics and retention
• 12 to 24 months, Series A readiness, multi region growth engine, retail re orders plus subscription led revenue base
• 3 to 5 years, scale to £80 million turnover, expand IP platform, position for acquisition by a global cosmetics group
Syed’s Tip:
Don’t beg for money — offer an opportunity to join your mission.
Insights & Secrets:
• State amount, valuation, by when and cash runway. This helps you control the funding timeline.
• Show breakdown of use of funds.
• Tie raise to KPIs and growth milestones.
• Mention SEIS/EIS if eligible.
Please fill the text box according to the example on the left.
“Confidence is clarity — know your number and own it.”
— Syed Ahmed

